Kelly Blue Book opts for Netezzas TwinFin data warehouse appliance

Netezza Corporation, a leading data warehouse, monitoring appliance and analytics provider made an announcement that Kelly Blue Book, a new and used car information provider, has opted for Netezza’s TwinFin data warehouse so that it can gain insights in site traffic and advertising. The website of Kelly Blue Book implements data warehouse software provided by Netezza which helps it for analyzing and distributing data from various sources. This provides updated values and prices to car sellers and buyers.

With TwinFin, Kelley Blue Book has combined advertising and site traffic data for gaining a multi-channel business view, increase revenue from advertising and satisfy customer needs. It has also reduced the amount of time taken in processing the data. Kelley Blue Book can now process queries such as vehicle valuation in one day and deliver it to the marketplace in real-time. The company also used TwinFin for forecasting its advertising revenues for the next 1-2 years which enables it to take measures for improving the revenues by enhancing ad performance.

Dan Ingle, Vice President of analytic insights at Kelly Blue Book said that the company understands how important analytics is and has integrated it in its core strategy. He also added that Netezza’s appliance will help the company in providing accurate information to customers in real-time. With the implementation of TwinFin, the ad revenues and customer satisfaction has increased as a result of quick and accurate data analysis, he added.