EMC planning on Greenplum acquisition

The leader in enterprise storage solutions, EMC, has revealed that it is planning to acquire a private company, Greenplum, which caters data warehouse solutions and cloud-based business analytics services to enterprises. The terms regarding the money involved in the acquisition could not be known.

A Vice President and global marketing CTO at EMC, Chuck Hollis told that Greenplum, a company which deals with huge amounts of enterprise data, will form the base of a new data computing product division in the Information Infrastructure Business of EMC. The technology at Greenplum has been designed in order to eliminate problems associated with data loading. The company has followed a parallel everywhere approach towards loading which means that data flow takes place between many source systems and every single node in the database.

The software developed by Greenplum is efficient in delivering ten to hundred times more performance than the conventional database software. Businesses that are driven by data including NASDAQ OMX, Skype, NYSE Euronext, Fox Interactive Media and T-Mobile are currently using Greenplum’s solutions for the high performing and cloud based data analytics that it provides.

Greenplum works only on x86 systems by utilizing the PostgreSQL database. It has proven to be a challenge to other major players in the industry like Teradata, Oracle and Netezza just within a span of seven years. The acquisition of Greenplum will surely give EMC another business besides its storage solutions. The acquisition of Greenplum by EMC will change the data warehouse market. EMC is all set to change its image as just a storage player from this acquisition.