In recent times, enterprises have been looking for methods to reach out to their clients and build relations with them. A couple of enterprises, including Salesforce.com and Zoho, have been developing customer relationship management (CRM) applications so that businesses can connect to their clients in a productive manner. Google's App Marketplace offers a good range of CRM applications and latterly called attention to the top installed apps on its Enterprise Blog.
Businesses have different needs and other ways they need to approach their clients, so Google split up the CRM applications into 3 different categories- CRM, Social CRM, and Project-Based CRM.
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